Jeans. The global everyday uniform.


Style icons such as James Dean, Marlon Brando, Elvis Presley and figures from the rock, fashion, hippy and punk scenes have played their part in transforming simple but robust workwear into a global everyday uniform.

But why have jeans become a lasting success in the world of fashion? Is it the feeling of history which they evoke, or the spirit of rebellion they imply? Or is it because the many different cuts and finishes allow a wide spectrum of styles?

FASHION TALKS takes a journey of discovery into the world of jeans.