Buy me! Strategies in fashion marketing

 

Fashion companies are both imitators and trendsetters. They are at the cutting of developments and take up socially relevant topics. With their target group’s interests in mind, they skilfully lock onto current issues and concerns.

What are the interesting trend themes for fashion companies now? How does the choice of a theme impact product design and the manufacturer's image campaigns? And what concrete strategies are used to get us to buy specific styles or brands?

FASHION TALKS offers answers to these and other questions.